German media group Bertelsmann is to invest in Brazil, China and India

The group has announced the new strategy on its official website.

[Versión en español] Clara Macau.- The German communication group Bertelsmann is going to invest in digital media in Brazil, China and India, according to lavanguardia.es. The company will rise its invoicing to 1.000 milllion Euro in these countries, following an agreement reached in a meeting of its executives this week.

Thomas Rabe, CEO at Bertelsmann, has pointed out that territorial expansion is now a business priority, due to the raise of these countries middle class’ purchasing power and the consequent growing demand of digital media.

Last year, the grup invested in eleven new digital businesses in China, among them the shopping digital platform Mogujie and the company iClick.