Spanish version
Fèlix Riera, Catalunya Radio’s director
Andrea López (@andrealpzt) – The director of the Audiovisual Council of Catalonia (ACC, CAC in Catalan), Roger Loppacher, and the directors of the most listened radios in Catalan, Eduard Pujol, RAC1’s director, Fèlix Riera, Catalunya Radio’s director, and Carles Cuní, cofounder of the Flaix Group, have attended the fifteenth session of the Communication Forum organized by the ACC. This one was called “The future of radio in Catalan” and it took place at the headquarters of the Mobile World Center.
All the speakers agree on the good health of the sector as positive consumption growth in radio with 77% of consumers Catalan radio. The aspect that ruled the presentations was the importance of the adaptation to the new universe of the Internet which has contributed to the success of the radio in Catalonia. “Technology plays for radio”, explained Eduard Pujol, RAC1’s director. “It helps to accelerate the digital consume with the podcast, that let you not consume the radio on air.” With numbers of its own station, Pujol affirmed that RAC1 is the most listened in all Spain and 10% of its listeners listen it through digital consume.
The Catalunya Radio’s director, Felix Riera, reiterated in the modernity of the industry in the Catalan territory, with a “more direct communication with the listener”. Riera considers that telecommunications is the “huge area where the future of communications will be decided”. Carles Cuní, cofounder of the Flaix Group, explained that Flaix has a website with millions of visits per day, a free application which is used to hear the station from any mobile device and boasted of its strong presence in social networks, being the station with more followers on Twitter.
After a round of questions, the four professionals of the radio conclude with a positive message: “We are a country of radio”, affirmed the director of ACC. Roger Loppacher emphasized the capability that the radio has to “adapt to the constant changes” in the digital era and its strong health throughout history.